Web Gurus Newsletter Issue 1
Welcome to the Web Gurus newsletter, in this edition you'll find tips on how to optimise your web site for the search engines (easy things you can do). We also highlight a couple of special web sites - a recent one we built for Seedling New Zealand and another we created earlier this year for Ace Business Solutions.
Feature Article:
5 Things To Do to Optimise Your Site for the Search Engines
This article covers the 5 key quick and easy ways to improve your web site in the eyes of the search engines, often referred to Search Engine Optimisation or SEO.
The techniques covered in this article cover making changes to your web site pages as a means to optimising your web site for the search engines, and are what’s known as "On Page SEO". They are "on page" because they involve you making changes to the pages of your web site. "Off Page SEO" will be covered in another article.
Here are the topics covered:
- The Title tag, what it is, why it's the most important one, 3 tips to get the most out of it, and 2 mistakes to avoid
- The Description tag, how it's used by the search engines, and what to include in it
- The Keywords tag, which of the 3 big search engines no longer use it, and the popular optimisation technique you Must avoid
- How to effectively use Keywords in headings
- How to use Keywords in your page content
- Bonus Topic: The little used Image tag that can be of benefit
If you are already a Web Gurus customer then it's real easy to make these improvements following the 5 steps described at the end of the article. If you have a web site we didn't build, then you can still use these techniques, it's just a little more involved (steps included online).
Click here to read the complete article
Recent Web Design and Build: Seedling New Zealand
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We recently completed this bright and colourful site for Seedling New Zealand. They create hands on experiences for kids. More than just toys, these creations include the Paleontology 101: The Fossil Hunter kit, the The Cupcake Cook Set, the Outdoor Explorer Set plus heaps more, over 30 in all.
Check out the site, on the Home page you'll see info about new products, on the Products page a list of all the products, and on the Contact Us page you'll see we've included a Google map. |
www.seedling.co.nz |
Web Site in the Spotlight: Ace Business Solutions
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If you have not already seen the new Ace Business Solutions web site then do check it out. Incorporated into this site is a wealth of information about the products and services on offer.
Here are a few of the techniques incorporated into the web site:
1. Eric's picture is included on many of the pages to build credibility and let people know they are dealing with a real person.
2. Each page has a headline, this enables people to see at a glance why they should spend time reading the page. And as noted in the feature article, theses Headings are written and incorporated in such a way as to help with optimising the page for the search engines.
3. Prospective customers can fill in forms on several of the pages to request a demo of the software. This automates collecting all of the info from a prospect and reduces the time Eric spent following up incomplete email requests. Now Eric receives an email with all the info, the prospect also gets an email to confirm their info has be received and to let them know a demo kit is on it's way. And because we've made it easier for prospects, Eric is now getting more requests. |
www.acebs.co.nz |
Contact Us
If you have any questions about what's been covered in this edition of the Web Gurus newsletter feel free to call or email.
Have an awesome day
Steve Vale
Phone +64 (9) 299 6618
Web Gurus
PO Box 72805
Papakura
New Zealand