Don't Delete Old No Longer Required Web Pages Yet
One of the many things the search engines use to rank your web pages is how old they are.
All things being equal old pages rank better than new pages. Just like old sites rank better than new sites. Its all part of the what pages are considered by the search engines as an authority on a particular topic.
Those old pages you want to delete are (if you've been actively promoting your site) are likely to be in the indexes of the search engines. If you go deleting them people will get an error page when they click on the search engine link to get to your site. This makes you look bad.
"The page doesn't have relevant info anymore or is outdated" you say.
That is fine, just change the content on the page and leave it named the same.
Even though the content may change, what is import is the length of time it has been I the search engine index – especially so with Google.
Alternative you can redirect people when they try to get to the old page and send them to the new one you want them to see.
The easiest way to redirect visitor from one page to another with web site created by Web Gurus is to:
- Log in using the user name and password provided.
- Select the page you want to edit.
- From the Control panel at the top of the page, click on the Settings button
- On the Setting page under the Advanced Settings section (right at the bottom of the page) change the Link Type from None to Page.
- Then select the new page you want the visitor to see instead of this one.
- Click Update to save your changes and you're done.
If you'd like help working out how to best reuse an old page within your site then complete the form on this page with your contact details and how we can help and we'll be in touch shortly.
Author: Steve Vale, Web Gurus.